The Prince's Trust
"I Will..." Legacy Campaign
Every young person deserves the chance to succeed, but millions of young people across the UK lack the support they need to fulfil their potential. This is why we partnered with The Prince’s Trust to create their first legacy campaign, ‘I Will...’
The packs included stories from benefactors that The Prince's Trust have been able to support.
By donors leaving a gift in their will, this allows The Prince’s Trust to support nearly 60,000 disadvantaged young people to allow them to have a better future.
The concept and materials we created showcases the connection between donor and benefactor, with “I will...” acting as a promise between the two.
“Strudel worked really collaboratively to help us find a clear and compelling proposition, and weave it through our Legacy materials. For us this meant a leap forward in our ability to communicate our need for gifts in wills to all our audiences.”
Head of Supporter Engagement, The Prince's Trust