Following the success of our 2010 marketing material, we were commissioned to develop the branding and communications for the 2011 Waterloo Food Festival.
The month long festival celebrates the local area’s gastronomic diversity. With many local restaurants, bars and cafes involved, it’s events include a cooking demonstration, street barbeque, Spanish fiesta and cocktail tastings.
Waterloo Quarter wanted to build on the distinctive, illustrative style of the previous year’s design. It was important for the design to be clearly promoting a food event, to reflect the celebratory atmosphere of a festival and to be presented in a digestible, easy to read style.
The marketing campaign includes an A6 ‘gastro-passport’, designed to guide foodie fans through the range of special offers, events and competitions they can enjoy. The design has also been applied to posters, menu inserts, banners and competition boxed, which will be displayed throughout the festival.
George Hamilton, marketing manager at Waterloo Quarter BID, which runs the festival, said: “After the success of last year’s passports it was a no-brainer that we would return to Strudel for the designs for this year’s event. We love the look of this year’s passports and feel confident they will once again prove a must-have accessory for Waterloo employees, residents and visitors.”