Following a creative pitch, we were commissioned by Voice4Change England to design its first Annual Report, telling the story of how the organisation has gone from strength-to-strength.
The Challenge: Voice4Change England began life as the Black and Minority Ethnic Standing Conference Partnership in 2006 and was incorporated as a charity in July 2010. The brief focused on 3 key requirements: to capture the journey and impact of the organisation and its future, to inspire potential donors and stakeholders and to enhance the charity’s brand identity.
The Solution: We created a bold, eye-catching report to showcase V4CE’s achievements and aspirations. We enhanced the brand identity by adding a ‘power’ colour to the palette; this use of raw magenta adds visual urgency and energy to the report and key information is highlighted to draw readers’ attention. We’ve used full bleed imagery and bold typography throughout to achieve maximum visual impact. He main content of the report is divided into 3 functions; Connect, Develop and Influence. To punctuate and add pace to the document, each function is supported by a case study spread. The report also features a 6pp cover with timeline pull-out that highlight’s the organisations accomplishments.
The Annual Report launched at V4CE’s inaugural AGM in October 2011 – we were delighted to see that the V4CE team had embraced the new ‘power’ colour and were all wearing a hint of pink!