Following a three-way pitch, St Luke’s commissioned us to rebrand the organisation and develop the website as an effective resource tool.
The Challenge: St Luke’s were broadening their service offer and needed to effectively communicate their new position. The brand was dated and didn’t represent the quality of support that could be provided to the Clergy and their families. The website had previously been used as a minimal, supportive point of reference and wasn’t being used effectively to support the mission of St Luke’s.
The Solution: We created a new brand with a simple, elegant logo, which is supported by a ‘quality seal’ symbol, depicting a winged-ox; the symbol of St Luke. The typographical approach to the logo and new colour palette of purple, white and gold modernised the brand whilst staying true to the history of St Luke’s.
We restructured, designed and developed the St Luke’s website for use as a comprehensive source for information of St Luke’s healthcare services. We applied the new branding and ensured that the website navigation was clear and accessible.
We used studio photography of medical professionals and the clergy online and in the supporting print publication, ‘We’re changing’ in order to make the brand tangible for the audience. This approach also demonstrates the forward thinking nature of the new brand and renews confidence in its mission to provide the Anglican clergy and their families with appropriate physical and psychological healthcare.
The new brand was also applied to primary stationery and pop-up banners and is being taken to the masses – with our close strategic guidance.