Strudel were appointed to develop name options and the branding for the UK’s first employer network focused on equality and inclusion.
The Challenge: To launch a new employer’s membership organisation from a standing start; to be the first to market with an innovative, appropriate name and branding, and an online presence for a wide audience of employers.
The Solution: Research demonstrated that employers were tired of traditional networks or forum memberships and were seeking a new approach and creative style to drive the diversity and inclusion agenda forward. The ‘does what it says on the tin’ campaigning brand name was selected and tested and the launch attracted linear and some national press coverage.
The new organisation with its quirky illustrative styling and colourful palette is supported by creative copy lines that build the message of ‘thinking differently about diversity and inclusion issues’ and has quickly achieved its position as the leading membership organisation in the UK for employers and already attracted a membership of over 40. The website’s strong clear structure and daily newsfeeds has quickly ensured that it averages 150 visitors per day and regular guest bloggers contribute each month.
The new brand has been applied to all primary stationery as well as social media applications, advertising, promotional materials, exhibition graphics and signage.