Anything
but square
Client : Family Mosaic
Project : Harper Square
Family Mosaic were launching a development of homes for shared ownership sale and wanted marketing collateral to promote the outstanding apartments and houses.
Task: The shared ownership homes in Harper Road, London, SE1 (very near to the Strudel studio) are part of a large development. Family Mosaic are always keen to see new ideas and concepts that stand out and the creative brief for the Harper Square materials was rooted in solid contemporary design.
Solution: Our creative was focused on the 'anything but square' idea, featuring the geometric square shape as a theme. The square next to the logo is a 'window on contemporary, affordable living' and we developed hoardings with cut-through vision points in the square next to the logo, so that passers-by could see the stages of site development. The cut-through concept was also worked through into the design of a die-cut sleeve and inserts, as opposed to a standard brochure.