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The Spinney, in Basingstoke, is the fourth affordable housing scheme in a series of five that gives Sentinel Homescope strong brand recognition via a common creative style. There is one common overall creative template for all five schemes, which negates the costs for concept designs for each individual scheme. This is however not a restrictive creative solution - the stylish templates still allow the developments to have a style and personality of their own.

The Sentinel campaign started back in 2011 under the project title “FIVE STAR”, named after that fabulosa family pop quintet of the 80s who had hits with 'Can’t Wait Another Minute' and 'Rain or Shine'. Here's the challenge: there’s a bottle of champagne for the first three people that phone Richard and sing him the full version of either of these songs down the phone. 

Get on the phone now, we can't wait to hear from you.